Executive Summary

MAX M. MINKOFF

7045 McCallum Street
Philadelphia, PA 19119
(215) 327-9447
max.minkoff.wg01@wharton.upenn.edu

OBJECTIVE

To join and grow a committed, fast-moving, high-integrity early-stage team focused on bringing people-oriented products to

market.

EDUCATION

· MBA, Entrepreneurial Marketing & Operations, The Wharton School, University of Pennsylvania, Phila, PA, 2001
· MSE, Industrial Engineering - Human Factors/Virtual Reality, University Of Washington, Seattle, WA, 1993
· BS, Information Systems, Drexel University, Philadelphia, PA, 1989

PROFILE

Wharton MBA and MSE Industrial Engineer with natural leadership skills and impeccable integrity, able to:

· Organize and direct multifaceted efforts

· Motivate teams toward a shared vision

· Communicate complex subjects in simple terms

· Find creative solutions to difficult problems

Extensive entrepreneurial experience includes:

· Concept to market product management

· Managing contract manufacturers

· Business planning and development

· Building and managing teams

· Fundraising from angels to IPO

· Public speaking

ACCOMPLISHMENTS

Product Management and Development

· Identified, negotiated with, and managed partners at every step in the supply chain, including component suppliers, contract manufacturers, distributors, and retailers for multiple products.
· Identified and negotiated license agreements with technology and content partners.
· Designed, equipped, and managed in-house production facility, more than doubling previous throughput.
· Managed $3.5 million budget, 16-member team in the development of consumer Virtual Reality hardware and software.
· Managed 20-member team in the development of large-scale multi-user Virtual Reality experience.
· Managed development of and co-designed cutting-edge academic Virtual Reality system software.
· Managed Applications Development team for Transom Jack 2.0, human simulation software.
· Created multiple Java online applications and MS-Access database applications.
· Lead 15-member multi-site system software deployment team.

Marketing

· Developed and implemented strategic plan for new cookie product, resulting in private label acceptance at Trader Joe’s grocery stores and branded product distribution by Kedem, a global producer and distributor of kosher products.
· Created cost analyses and pricing strategies for several products.

· Performed various market and competitive analyses

· Managed third-party software developer promotion and support team, generating over 200 registered developers.
· Created successful packaging design and graphics.
· Created product and company collateral material, including product brochures and website.

· Managed company presence and created displays and booths for multiple trade shows.

Entrepreneurship, Fundraising and Business Development

· Represented company on 5-week international “road show” in preparation for $15 million Initial Public Offering.
· Participated in fund raising efforts leading to over $2.5 million in investments and bridge loans.
· Generated and negotiated $500,000 publishing contract for online 3D computer game.
· Spoke frequently at industry conferences as product evangelist for Virtual Reality consumer hardware product.
· Developed advertising revenue initiative for online fantasy sports service.
· Developed multiple business plans, and evaluated business development opportunities.
· Provided strategic consulting for multiple early-stage ventures.
· Director, Wharton Business Plan Competition 1999-2000