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FM10421: Sales Promotion
Welcome, students!
If you need to contact me, please send email to
max@dancingbearmail.com
Please select course-related items below:
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To download a set of slides in PowerPoint, click the following icon next to the desired week: You can download a free PowerPoint viewer here.
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To download a set of slides in Adobe Reader format (also called PDF), click the following icon next to the desired week. You can download the free Adobe Reader viewer here.
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Week 1
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January 10
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Topics in Sales Promotion
Introduction to the Course
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Week 2
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January 17
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Logos
Image Development
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Week 3
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January 24
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Target Profiles
Features vs. Benefits
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Week 4
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January 31
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Retail Sales Promotions
Forecasting
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Week 5
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February 7
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Package Design
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Week 6
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February 14
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Advertising Design Goals, Packaging
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Week 7
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February 21
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What Makes a Good Ad?
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Week 8
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February 28
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Other Advertising Methods
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Week 9
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March 7
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Publicity
Pricing
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Week 10
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March 14
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Project Overview and worktime
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Week 11
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March 21
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Class Presentations
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