Course:

Retail Operations

Course Number:

FM10211

Instructor:

Max Minkoff

Day/Time:

Tuesday 12:30PM-4:30PM

Spring 2006

Prerequisites:

FM10111

Building:

1622 Chestnut St

Room:

408

Phone:

n/a

Email Address:

Website:

www.planetminkoff.com/AIPh/RetailOps/

Contact Hours:

4 hours per week

Instructional Contact Hours:

Lecture:

44

Lab:

0

Academic Credits:

3

Course Length:

11 Weeks

Estimated Homework Hours:

1 per week

Estimated Technology Hours:

n/a

Instructor Availability
Outside of Class:

Immediately after class, as necessary, or by appointment via email.

Course Description:

Develops the student’s understanding of operational objectives in a retail structure.  An emphasis will be placed on planning, control, profitability, and staffing in a retail environment.  The use of technology in the industry and the responsibilities of retail executives will be examined as well.  Also, career opportunities and ethical behavior of those individuals who choose to enter the retail arena will be discussed.  Articles pertaining to current issues, (found in trade publications and newspapers) will be reviewed and discussed in class, in order to understand new technology and methods that have been created to expedite and increase profitability for the retailer.

Competencies/ Learning Objectives:

  1. Students will understand the different retail structures and the “making of a store image.”
  2. Evaluate the competitor’s market and private-label merchandising.
  3. Understand how and why certain operational methods are used, in reaching the “bottom line” profit!
  4. Understand the relationships of company personnel in each operational department.
  5. Will understand how customer relations can and will affect the company business.
  6. Examine the ethical and legal issues that a retail executive must deal with in their industry.
  7. Will understand how technology is used in a retail merchandising environment.

Required Text:

Retail and Merchandise Management, Nancy J. Rabolt and Judy K. Miler

Instructional Materials and References:

Case studies in contemporary management

Technology Needed:

Word Processing

Teaching Strategies:

Interactive classroom lecture and discussion

Method of Evaluation:

Midterm Exam, Final Exam, 2 projects, class participation

Grading:

35%: Class Participation (including attendance)
10%: Project 1
15%: Midterm Exam
20%: Project 2
20%: Final Exam

Class Policies

Attendance:

Two absences result in one full grade drop, a third absence will result in an additional grade drop, and after four absences a failing grade will be issued. This policy will be fully enforced!

NOTE: There are NO excused absences. 2 times late and/or early departures equal 1 absence.

Accommodations:

If you are a student who has a need for a reasonable accommodation based on a documented disability, please contact the instructor privately either before or after class to discuss the accommodation.  This request ideally should be made prior to the seating of the second class of the quarter.  In order to receive a reasonable accommodation, you must have the appropriate documentation on file with the Director of the Academic Achievement Center, Rena Daniels.  Rena may be reached at 215-405-6344 or by e-mail at radaniels@aii.edu

Exams:

  1. Exams are over when last ON TIME student is finished.
  2. Only the midterm may be made-up, and only due to a documented absence.

Mobile phones:

It is OK if your phone rings. BUT it is neither OK to answer it in class nor to leave class to answer it in the hall. This is a major class participation issue. Text messaging is also prohibited.

Course Outline:

Week

Chapter

Topic

1

1

Retailing Formats and Structures

2

2
4

Merchandise/Store Positioning
Merchandise Planning, Buying, Control, and Profitability

3

5

Sourcing

4

6

Retailer/Vendor Relationships
Review for the midterm

5


8

Midterm Examination
Personal Selling and Customer Relations

6

9

Management Roles and Responsibilities

7

10

Technology in Retail

8

11

Entrepreneurship and Small Business Ownership

9

12

Ethical and Legal Behavior in Retail Management

10

Project Presentations
Review for Final

11

Final Examination

Projects:

Information about each project will be handed out in week 6

Cases:

Each student is responsible for preparing one case for presentation some time during the quarter.  A list of cases, including the weeks in which they must be presented, follows.  Students must sign up by the end of the second week session.

Each case preparation should be done in PowerPoint, with a printed handout version (up to 6 slides per page, as long as it can be read!) to handed in.  The presentation should be brought to class on a USB drive or other removable media that can be read on the class computer (CD-R).  DO NOT COUNT ON AN INTERNET CONNECTION!  Each presentation should include:

  1. All the relevant details from the case.
  2. The Major Question and 2 or more Study Questions, one question per slide

The student should be prepared to answer all the questions.

It is strongly recommended that you follow these design guidelines:

·      Use a pre-established design schemes in the form of a grid. Standard templates are available in most graphics and publishing programs including Microsoft Word and Power Point.

·      All type should be at least 20-24pt for on-screen presentations.

·      Use type fonts found on any computer to avoid presentation problems. The fonts found on all computers are Helvetica, Times, and Arial. Your presentation is likely to look terrible if the font you use is not available on the presentation computer.

·      Use a low-key design template, or none at all. The primary goal is for your text to be legible, not for your audience to be entertained by exciting and ever-changing graphics.

·      Maintain a consistent theme. Do not have new background graphics and fonts on every slide. A consistent look will help your audience know where to find relevant information.

·      Use minimal or no animation.

·      Don't use sound effects.  They are only distracting, and you may not have audio when you present.

·      Your presentation is meant to be a visual aid. It should support what you say, not duplicate it.

·      Provide talking points, not a script. Do not read from the screen. 

·      Unless it's a quote, each point should ideally fit on one line. If it doesn't, it's probably too long.

·      * Do not talk "to" the screen - talk to your audience.

 

 

Case

Title

Chapter

Week

2

Creative Wear’s Short Life

1

1

3

Where Did All the People Go?

 

 

4

Mike Young: The Dynamics of Independent Retailing

 

 

6

Wish Book

 

 

7

The Limited Knows No Global Bounds

 

 

8

The Big Move

2

2

9

Frustration in the Men’s Wear Department

 

 

10

Off with the Old – On with the New

 

 

11

Cannibalization in Product Development and Retailing

 

 

13

The Small Store Dilemma

 

 

14

Trend Decisions: Prototype of a New Line

 

 

15

Women's Gold Apparel: An Important Niche

 

 

16

A Void in Gap's Apparel

 

 

17

Hilo Hattie: A Shifting Customer Base

 

 

24

Chaos of Cancellations

4

2

26

The Inexperienced Buyer

 

 

27

The Planning Impasse

 

 

29

Sub-Par Inventory

 

 

30

Sell! Sell! Sell!

 

 

31

Inherited Inventory Problems

 

 

32

How Much for the Good Smell?

 

 

34

Is the Purchase Worth the Risk

 

 

35

The Impossible Goals

 

 

38

Treadwell's: The Buyer's Decision

5

3

39

A Color Coordination Conundrum

 

 

42

How to Produce the Edu-Doll?

 

 

44

The Sweater Dilemma

 

 

45

Should All the Eggs Go in One Basket?

 

 

46

An Overheard Conversation…

 

 

47

Negotiating the Coat Closeout Purchase

6

4

48

Tying One On

 

 

49

Exasperations with Exclusivity

 

 

50

The Source that Didn't Supply

 

 

51

Plant a Seed: A Lack of Leeway Inventory

 

 

52

Is the Product Worth the Rep?

 

 

58

The Clientele Specialist: Banana Republic

8

5

59

Wedding Gown Commission Blues

 

 

61

The Product Knowledge Seminar that Didn't Work

 

 

62

Mary's Problem: Improving her Customer Service

 

 

63

Customer Relations and the Black Vest

 

 

64

Parts 1 and 2: The Nordstrom Way and Labor Strife

 

 

65

The Difficult Manager

9

6

66, p.1

Many Tasks, Few People: Lullaby Begins

 

 

66, p.2

Out of Control: Lullaby, Fifteen Years Later

 

 

67

Gap's Student Manager Training Program

 

 

68

Apropos: Managing a Multi-Aged Staff

 

 

70

The Case of the Tardy Trainee

 

 

71

Internal Relations

 

 

18

"With It" or Without

3

7

19

Bottom out on Basics

 

 

20

The Super Shell

 

 

72

The Case of the Brown Shoe Epidemic

10

 

73

Canine Computer Caper

 

 

78

Home Shopping Dilemma

 

 

21

The Fabric Problem

3

8

22

To Brand or Not to Brand

 

 

23

The Knockoff

 

 

81

Growing Pains for Baubles, Bangles & Beads

11

 

84, p.1

Amy's Fashions on First: A New but Tenuous Beginning

 

 

84, p.2

Amy's Fashions on First: Moving Forward and Planning…

 

 

86

To Work, Study, or Starve: Bangladesh Child Labor

12

9

87

To Go or to Stay: Ethics in the Workplace

 

 

88

Today's Woman: The Buyer's Personal Decision

 

 

89

The Perilous Promotion

 

 

90

To Tell or Not to Tell

 

 

94

The Bean Bag Case

 

 

95

The Flannel Fiber Fiasco

 

 

Notes:

Additional articles and information concerning these and other pertinent topics may be handed-out during the quarter. 

The Art Institute of Philadelphia

 

Academic Integrity Policy

 

The Art Institute of Philadelphia recognizes that any form or degree of academic dishonesty challenges the principles of truth and honesty which are among the cornerstones of the college.  Consequently, the college treats academic dishonesty as a serious violation of academic trust.  All students found to have engaged in such behavior will be penalized.

Acts of academic dishonesty include but are not limited to the following:

  1. The illegitimate use of materials in any form during a quiz or examination.
  2. Copying answers from the quiz and/or examination of another student.
  3. Plagiarizing or falsifying materials or information used in the completion of any assignment.
  4. Obtaining or otherwise improperly securing an examination paper prior to the time and date for the administration of the examination.
  5. It is presumed that material submitted by a student for an assignment is original to that assignment and therefore submitting the same work for more than one course without the consent of the instructors of each course in which the work is submitted is considered dishonest.
  6. Intentionally interfering with any student’s scholastic work, for example, by damaging or stealing their intellectual property, computer files, project, etc.
  7. Stealing and submission of another student’s work as your own.
  8. Aiding or abetting any of the above.

The Art Institute will impose the following sanctions when a student is found to have committed any of the above infractions:

 

1st offense = failure of class *

2nd offense = suspension for two (2) quarters

3rd offense = expulsion

 

* EXCEPTION: Any students found cheating/plagiarizing on their final senior portfolio will be expelled from the college and will not receive their degree.

 

A faculty member who believes a student has committed academic dishonesty will contact the Dean of Students and will also file an incident report with the Dean of Students.  The Dean of Students will contact the student and will meet with the student and the faculty member prior to the next scheduled class session.  If it is determined that the student did indeed commit academic dishonesty, the Dean of Students will inform the student of the penalty.  Records of academic dishonesty will be held by the Dean of Students.