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Course: |
Retail Operations |
Course Number: |
FM10211 |
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Instructor: |
Max Minkoff |
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Day/Time: |
Tuesday 12:30PM-4:30PM |
Spring 2006 |
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Prerequisites: |
FM10111 |
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Building: |
1622 Chestnut St |
Room: |
408 |
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Phone: |
n/a |
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Email Address: |
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Website: |
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Contact Hours: |
4 hours per week |
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Instructional Contact Hours: |
Lecture: |
44 |
Lab: |
0 |
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Academic Credits: |
3 |
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Course Length: |
11 Weeks |
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Estimated Homework Hours: |
1 per week |
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Estimated Technology Hours: |
n/a |
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Instructor Availability |
Immediately after class, as necessary, or by appointment via email. |
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Course Description: |
Develops the student’s understanding of operational objectives in a retail structure. An emphasis will be placed on planning, control, profitability, and staffing in a retail environment. The use of technology in the industry and the responsibilities of retail executives will be examined as well. Also, career opportunities and ethical behavior of those individuals who choose to enter the retail arena will be discussed. Articles pertaining to current issues, (found in trade publications and newspapers) will be reviewed and discussed in class, in order to understand new technology and methods that have been created to expedite and increase profitability for the retailer. |
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Competencies/ Learning Objectives: |
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Required Text: |
Retail and Merchandise Management, Nancy J. Rabolt and Judy K. Miler |
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Instructional Materials and References: |
Case studies in contemporary management |
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Technology Needed: |
Word Processing |
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Teaching Strategies: |
Interactive classroom lecture and discussion |
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Method of Evaluation: |
Midterm Exam, Final Exam, 2 projects, class participation |
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Grading: |
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Class Policies |
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Attendance: |
Two absences result in one full grade drop, a third absence will result in an additional grade drop, and after four absences a failing grade will be issued. This policy will be fully enforced! NOTE: There are NO excused absences. 2 times late and/or early departures equal 1 absence. |
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Accommodations: |
If you are a student who has a need for a reasonable accommodation based on a documented disability, please contact the instructor privately either before or after class to discuss the accommodation. This request ideally should be made prior to the seating of the second class of the quarter. In order to receive a reasonable accommodation, you must have the appropriate documentation on file with the Director of the Academic Achievement Center, Rena Daniels. Rena may be reached at 215-405-6344 or by e-mail at radaniels@aii.edu |
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Exams: |
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Mobile phones: |
It is OK if your phone rings. BUT it is neither OK to answer it in class nor to leave class to answer it in the hall. This is a major class participation issue. Text messaging is also prohibited. |
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Course Outline: |
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Week |
Chapter |
Topic |
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1 |
1 |
Retailing Formats and Structures |
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2 |
2 |
Merchandise/Store Positioning |
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3 |
5 |
Sourcing |
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4 |
6 |
Retailer/Vendor Relationships |
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5 |
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Midterm Examination |
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6 |
9 |
Management Roles and Responsibilities |
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7 |
10 |
Technology in Retail |
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8 |
11 |
Entrepreneurship and Small Business Ownership |
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9 |
12 |
Ethical and Legal Behavior in Retail Management |
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10 |
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Project Presentations |
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11 |
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Final Examination |
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Projects: |
Information about each project will be handed out in week 6 |
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Cases: |
Each student is responsible for preparing one case for presentation some time during the quarter. A list of cases, including the weeks in which they must be presented, follows. Students must sign up by the end of the second week session. Each case preparation should be done in PowerPoint, with a printed handout version (up to 6 slides per page, as long as it can be read!) to handed in. The presentation should be brought to class on a USB drive or other removable media that can be read on the class computer (CD-R). DO NOT COUNT ON AN INTERNET CONNECTION! Each presentation should include:
The student should be prepared to answer all the questions. It is strongly recommended that you follow these design guidelines: · Use a pre-established design schemes in the form of a grid. Standard templates are available in most graphics and publishing programs including Microsoft Word and Power Point. · All type should be at least 20-24pt for on-screen presentations. · Use type fonts found on any computer to avoid presentation problems. The fonts found on all computers are Helvetica, Times, and Arial. Your presentation is likely to look terrible if the font you use is not available on the presentation computer. · Use a low-key design template, or none at all. The primary goal is for your text to be legible, not for your audience to be entertained by exciting and ever-changing graphics. · Maintain a consistent theme. Do not have new background graphics and fonts on every slide. A consistent look will help your audience know where to find relevant information. · Use minimal or no animation. · Don't use sound effects. They are only distracting, and you may not have audio when you present. · Your presentation is meant to be a visual aid. It should support what you say, not duplicate it. · Provide talking points, not a script. Do not read from the screen. · Unless it's a quote, each point should ideally fit on one line. If it doesn't, it's probably too long. · * Do not talk "to" the screen - talk to your audience. |
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Case |
Title |
Chapter |
Week |
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2 |
Creative Wear’s Short Life |
1 |
1 |
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3 |
Where Did All the People Go? |
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4 |
Mike Young: The Dynamics of Independent Retailing |
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6 |
Wish Book |
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7 |
The Limited Knows No Global Bounds |
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8 |
The Big Move |
2 |
2 |
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9 |
Frustration in the Men’s Wear Department |
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10 |
Off with the Old – On with the New |
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11 |
Cannibalization in Product Development and Retailing |
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13 |
The Small Store Dilemma |
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14 |
Trend Decisions: Prototype of a New Line |
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15 |
Women's Gold Apparel: An Important Niche |
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16 |
A Void in Gap's Apparel |
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17 |
Hilo Hattie: A Shifting Customer Base |
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24 |
Chaos of Cancellations |
4 |
2 |
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26 |
The Inexperienced Buyer |
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27 |
The Planning Impasse |
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29 |
Sub-Par Inventory |
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30 |
Sell! Sell! Sell! |
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31 |
Inherited Inventory Problems |
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32 |
How Much for the Good Smell? |
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34 |
Is the Purchase Worth the Risk |
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35 |
The Impossible Goals |
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38 |
Treadwell's: The Buyer's Decision |
5 |
3 |
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39 |
A Color Coordination Conundrum |
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42 |
How to Produce the Edu-Doll? |
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44 |
The Sweater Dilemma |
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45 |
Should All the Eggs Go in One Basket? |
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46 |
An Overheard Conversation… |
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47 |
Negotiating the Coat Closeout Purchase |
6 |
4 |
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48 |
Tying One On |
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49 |
Exasperations with Exclusivity |
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50 |
The Source that Didn't Supply |
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51 |
Plant a Seed: A Lack of Leeway Inventory |
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52 |
Is the Product Worth the Rep? |
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58 |
The Clientele Specialist: Banana Republic |
8 |
5 |
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59 |
Wedding Gown Commission Blues |
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61 |
The Product Knowledge Seminar that Didn't Work |
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62 |
Mary's Problem: Improving her Customer Service |
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63 |
Customer Relations and the Black Vest |
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64 |
Parts 1 and 2: The Nordstrom Way and Labor Strife |
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65 |
The Difficult Manager |
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6 |
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66, p.1 |
Many Tasks, Few People: Lullaby Begins |
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66, p.2 |
Out of Control: Lullaby, Fifteen Years Later |
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67 |
Gap's Student Manager Training Program |
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68 |
Apropos: Managing a Multi-Aged Staff |
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70 |
The Case of the Tardy Trainee |
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71 |
Internal Relations |
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18 |
"With It" or Without |
3 |
7 |
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19 |
Bottom out on Basics |
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20 |
The Super Shell |
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72 |
The Case of the Brown Shoe Epidemic |
10 |
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73 |
Canine Computer Caper |
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78 |
Home Shopping Dilemma |
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21 |
The Fabric Problem |
3 |
8 |
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22 |
To Brand or Not to Brand |
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23 |
The Knockoff |
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81 |
Growing Pains for Baubles, Bangles & Beads |
11 |
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84, p.1 |
Amy's Fashions on First: A New but Tenuous Beginning |
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84, p.2 |
Amy's Fashions on First: Moving Forward and Planning… |
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86 |
To Work, Study, or Starve: Bangladesh Child Labor |
12 |
9 |
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87 |
To Go or to Stay: Ethics in the Workplace |
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88 |
Today's Woman: The Buyer's Personal Decision |
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89 |
The Perilous Promotion |
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90 |
To Tell or Not to Tell |
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94 |
The Bean Bag Case |
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95 |
The Flannel Fiber Fiasco |
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Notes: |
Additional articles and information concerning these and other pertinent topics may be handed-out during the quarter. |
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The Art Institute of Philadelphia
Academic Integrity Policy
The Art Institute of Philadelphia recognizes that any form or degree of academic dishonesty challenges the principles of truth and honesty which are among the cornerstones of the college. Consequently, the college treats academic dishonesty as a serious violation of academic trust. All students found to have engaged in such behavior will be penalized. Acts of academic dishonesty include but are not limited to the following:
The Art Institute will impose the following sanctions when a student is found to have committed any of the above infractions:
1st offense = failure of class * 2nd offense = suspension for two (2) quarters 3rd offense = expulsion
* EXCEPTION: Any students found cheating/plagiarizing on their final senior portfolio will be expelled from the college and will not receive their degree.
A faculty member who believes a student has committed academic dishonesty will contact the Dean of Students and will also file an incident report with the Dean of Students. The Dean of Students will contact the student and will meet with the student and the faculty member prior to the next scheduled class session. If it is determined that the student did indeed commit academic dishonesty, the Dean of Students will inform the student of the penalty. Records of academic dishonesty will be held by the Dean of Students. |