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Course: |
Marketing II |
Course Number: |
FM20611 |
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Instructor: |
Max Minkoff |
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Day/Time: |
Monday 8-12 |
Winter 2004 |
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Prerequisites: |
FM20531 Marketing I |
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Building: |
2300 Market Street |
Room: |
103 |
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Phone: |
n/a |
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Email Address: |
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Contact Hours: |
4 per week |
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Instructional Contact Hours: |
Lecture: |
44 |
Lab: |
0 |
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Academic Credits: |
3 |
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Course Length: |
11 Weeks |
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Estimated Homework Hours: |
1 per week |
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Estimated Technology Hours: |
Varies |
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Instructor Availability Outside of
Class: |
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Immediately after
class, as necessary, or by appointment via email. |
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Course Description:
A continuation of Marketing I stressing social and economic forces, research
and analysis, and the key role of creative marketing specialists.
Competencies/Learning Objectives:
1.
How to use
inexpensive market research methods.
2.
The various
marketing career paths available.
3.
The
psychological factors of why people buy.
4.
Importance of
trade shows and expos/box-office shows.
5.
The key role
of non-store retail.
6.
How to work as
part of a marketing team
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Required Text: |
None |
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Technology Needed: |
· Internet access· Word processing, graphics and presentation software for team project |
Instructional Materials and References: Case studies in contemporary marketing.
Teaching Strategies:
Interactive classroom
lecture, discussion, and team project.
Method of Evaluation: Midterm Exam, Final Exam, and Team Project
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Grading: |
40%: Class
Participation (including attendance) 15%: Midterm Exam 25%: Final Exam 20%: Team Project |
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Class Attendance Policy: |
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Two absences result
in one full grade drop, a third absence will result in an additional grade
drop, and after four absences a failing grade will be issued. This policy will be fully enforced! NOTE:
There are NO excused absences. 2 latenesses and/or early
departures equal 1 absence. |
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Exam Policies: |
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1.
Exams are
over when last ON TIME student is finished. 2.
Only the
midterm may be made-up, and only due to a documented absence. |
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Topical Outline of the Course:
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Week # |
Date |
Topic |
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1 |
Jan 12
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Basic Principles of Marketing (review from Marketing I) |
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2 |
Jan 19 |
NO CLASS - Dr. Martin Luther King's Birthday |
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3 |
Jan 26 |
Why People BuyBasics of Market Research |
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4 |
Feb 2 |
NO CLASS
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5 |
Feb 9 |
Midterm Examination
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6 |
Feb 16 |
Product Life-cycle Situational Analysis |
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7 |
Feb 23 |
Direct & Online MarketingA Career in Marketing |
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8 |
Mar 1 |
Trade Show/Expo
Selling Team Project preparation |
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9 |
Mar 8 |
Public Relations Team Project preparation |
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10 |
Mar 15 |
Team Project Presentations
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11 |
Mar 22 |
Final Examination
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