Welcome, students!

If you need to contact me, please send email to max@dancingbearmail.com

Please select course-related items below:

Syllabus
Project

To download a set of slides in Rich Text Format, which can be read into any word processor, click the following icon next to the desired week: Please note that not all text or graphics are included in this version.
To download a set of slides in PowerPoint, click the following icon next to the desired week:  If you have Windows XP, you can download a free PowerPoint viewer here.
Week 1
Basic Principles of Marketing
Week 2
NO CLASS - MLK Day
   
Week 3
Why People Buy
Basics of Market Research
Week 4
NO CLASS - Instructor Jury Duty
   
Week 5
Why People Buy
Product Life Cycle
Week 7
Situational Analysis
Direct & Online Marketing
Week 8 A Career in Marketing
Trade Shows
 Week 9 Public Relations